Veteran’s Day, the overlooked and under-acknowledged autumn holiday, is just around the corner. On November 11, households nationwide will observe this official United States public holiday, and some businesses will take part in Observed Veteran’s Day on November 10. But this year, instead of a somber celebration, add a shot of energy to this day of remembrance and celebrate at Starbucks.
On Saturday, any veteran, active duty military, or military spouse will be treated to a free tall coffee when they visit their neighborhood Starbucks. Plus, from Veteran’s Day through November 15, for every Veteran’s Day Starbucks Card purchased, Starbucks will donate $5 to veterans organizations strengthening our communities through service including Team Rubicon, Team Red, White & Blue, and The Mission Continues.
Additionally, through November 15, Starbucks employees have the choice to donate their weekly coffee bag benefit to troops serving overseas.
These individual donations will complement the 60,000 pounds of coffee shipped to our overseas troops annually. To put that in perspective, that’s 1.5 million cups of joe to keep our soldiers alert and awake!
Starbucks’ Commitment to Our Military Continues
Even outside of Veteran’s Day, Starbucks takes great pride in its position as a veteran-friendly company. Since 2013, the coffee conglomerate has hired over 12,000 veterans and military spouses in an effort to reach its goal of hiring 37,000 employees with close ties to the military by 2025.
However, you don’t have to be an active member of the military to get involved with supporting our troops. Starbucks invites all coffee-lovers to take part.
Through day-to-day activities and initiatives, Starbucks encourages its civilian employees to participate in strengthening veteran communities. Starbucks has an Armed Forces Network with partners in dozens of U.S. cities. They also have 34 Military Family Stores and have plans to open 100 more in the next five years.
But, most importantly, Starbucks’ longest standing initiative is their commitment to providing free coffee to service members deployed overseas. Because there are few things more comforting than a warm cup of coffee whose taste reminds you of home.
To learn more about Starbucks commitment to Veterans and military spouses, visit Starbucks.